Case Study
Creatives for Motion Kolkata & Nirantar Education
Duration
6 Weeks
Context
Motion Kolkata was looking to level up it’s Instagram game, by upgrading it’s static post designs to a modern one, with clear aesthetic value, to establish itself as a premium coaching institute in Kolkata.
Existing problems in the creatives
Poor selection of fonts
Thoughts were not given on readability, and scanability of creatives.
Lack of consistency
Icons did not align well in the containers, containing them.
No meaningful information
Seems like the person who made the creatives, had no idea about what the creative was about.
Creative shared by client
Creative shared by client
Solutioning approaches
Apply principles of visual hierarchy, and Gestalt’s principles to make the creatives aesthetic and consistent.
Stick to Motion Brand Guideline colors strictly, to elucidate similar emotions everytime.
Provide value in every post. Think from the POV of students and then curate the post.
Outcome
Creatives Type 1: Similar, single post
Creatives Type 2: Carousels
Creatives Type 3: Carousels that teaches a concept
Skills Demonstrated
🧩 Visual Strategy & Design Thinking – Applied principles of visual hierarchy, consistency, and Gestalt psychology to enhance brand perception.
💬 Stakeholder Collaboration – Partnered with internal teams to align creative direction with brand goals.
Contact Me
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rahul.ag399@gmail.com
